How to Write a Good Property Listing

How to Write a Good Property Listing

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When it comes to attracting potential tenants and maximizing the occupancy rate of your apartment, a well-written property listing can make all the difference. A captivating and informative listing can capture the attention of prospective renters and entice them to schedule a viewing. 

As an apartment owner, it’s important to understand the essential elements that make up a good property listing. These elements can help apartment owners like you present rental properties in the best possible light.

Here are the effective tips that can help you with this advertising process:

1. Write a Compelling Title

To grab the attention of prospective tenants, begin your property listing with a compelling title that highlights the unique aspects of your apartment. Emphasize key selling points such as location, amenities, or exceptional features. 

2. Grab the Attention of the Readers with Your Opening Statement

The opening statement in your property listing is a crucial element that sets the tone and captures the reader’s attention from the very beginning. It serves as a hook, compelling potential tenants to continue reading the rest of the listing. 

Here are some key considerations when crafting an effective opening statement:

  • Engage the reader: Start with a captivating and attention-grabbing sentence that immediately engages the reader. Consider using descriptive language or posing a question that sparks curiosity.
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  • Highlight unique features: Mention the most compelling and distinctive features of your apartment to make it stand out from others on the market. Focus on aspects that potential tenants may find desirable, such as modern amenities, spacious layouts, or exceptional design elements.
  • Emphasize benefits: Clearly communicate the benefits that tenants will enjoy. Highlight the convenience, comfort, or lifestyle enhancements they can expect to experience.
  • Create a sense of urgency: Encourage potential tenants to take immediate action by creating a sense of urgency. Mention limited availability or exclusive offers to motivate them to inquire or schedule a viewing promptly.
  • Maintain a concise and impactful style: Keep the opening statement brief and to the point, focusing on the most compelling aspects of your apartment. Avoid excessive details or overwhelming the reader with information right at the beginning.

3. Craft a Detailed Description

Provide a detailed and accurate description of your apartment. Highlight its features, dimensions, and any renovations or upgrades that set it apart. Be specific about the number of bedrooms, bathrooms, and total square footage. 

Mention any distinctive characteristics like hardwood floors, ample storage, or stunning views. Include information about the overall condition of the property, such as recent maintenance or improvements, as these will help attract long-term tenants

4. Paint a Vivid Picture

Use descriptive language to paint a vivid picture of the apartment and its surroundings. Mention the style and ambiance of the property, whether it is modern, cozy, or elegant. 

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Describe the neighborhood, nearby amenities, and attractions that potential tenants might find appealing. Be sure to highlight the proximity to public transportation, schools, shopping centers, and recreational areas.

5. Use High-Quality Photos

Accompany your listing with high-quality photos that showcase the apartment’s best features. Invest in professional photography or take well-lit and well-composed real estate photos yourself. Capture each room from multiple angles, and include images of any unique or standout elements. Make sure the photos accurately represent the property’s current condition.

6. List All the Amenities

Create a comprehensive list of amenities that come with the apartment. Include both property-specific features (e.g., parking space, laundry facilities, swimming pool) and general conveniences (e.g., air conditioning, dishwasher, high-speed internet). Mention any pet-friendly policies, security measures, or access to communal spaces like gyms or common rooms.

7. Include Clear Rental Terms

Outline the rental terms clearly and concisely in the lease agreement. Include the monthly rent, security deposit amount, lease duration, and any additional fees or utilities that tenants are responsible for. State any restrictions or requirements, such as credit checks or income verification. Be transparent about your policies regarding pets, smoking, or subletting.

8. Include Your Contact Information

Provide your contact information prominently in the listing. Include your name, phone number, email address, and preferred method of communication.

Respond promptly to inquiries and be available to answer any questions potential tenants may have. A quick and professional response can significantly increase the likelihood of securing a rental agreement, and it’ll reassure tenants that the listing isn’t a rental scam.

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9. Edit and Proofread

Before publishing your listing, thoroughly edit and proofread the content. Ensure that there are no spelling or grammatical errors that could detract from the professional image you want to project. Pay attention to formatting, consistency, and readability. Consider asking a friend or colleague to review the listing as well, as fresh eyes can catch any overlooked mistakes.

10. Update and Refresh

Regularly update and refresh your property listing to keep it current and engaging. Remove outdated information, add any new improvements, or adjust the rental terms as needed. Refreshing the listing periodically can help maintain its visibility and attract a broader range of potential tenants.


Crafting an effective property listing is a crucial aspect of attracting potential tenants and optimizing the occupancy rate of your apartment. By implementing the tips provided above, apartment owners can create compelling listings that effectively showcase their rental properties to a wide pool of audiences.

Apartment owners can further enhance their rental management experience by working with a property manager. With the assistance of a reliable property management company like B&R Property Management, you can focus on your core responsibilities and leave the management and marketing of your rentals in capable hands. Contact B&R Property Management today!

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